When your logo is ready for you, you'll get all of the versions you need in a logo pack. This page explains what each type of file means and what it is used for.
Logo packs are separated into CMYK and RGB versions of the logo:
CMYK (Print, high resolution)
CMYK is the color mode used for print like books, business cards, flyers etc.
RGB (Screen – low resolution)
RGB color mode is provided for digital and on-screen use such as websites, apps & animations.
Each of these file types has a specific use:
> logo.eps / logo.ai Both these formats are scalable and editable in vector applications such as Adobe Illustrator. Designers and printers will request this file type as they are the most useful and flexible.
> logo.tiff The format .tiff is often used for print as it is a high-quality format that retains file information and can be saved with layers, however they will lose quality when scaled up. More commonly used for photographs than logos, but provided as a high-resolution print option.
> logo.psd This is Adobe’s Photoshop file format, and is very similar to .tiff above.
> logo.eps / logo.ai We also provide RGB versions as well as CMYK (above) of these file types as mentioned before they are highly flexible and editable. An RGB usage example might be for an animation whereby the logo needs to scale up without losing quality.
> logo.jpg Use .jpgs for PowerPoint slideshows, Word documents and other forms of digital publishing. jpgs are optimized for file size so they are great for the web, but they do not support transparency and hence the logo sits on a background color, normally white.
> logo.png Use .pngs on websites and digital publishing when a format with a transparent background is required.